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Chloë works across a range of digital projects including user research, content and marketing strategy. She has led and worked on an array of projects across marketing and content strategy, user testing and prototyping, qualitative and quantitative research for international charities, the NHS, corporations, membership associations and education institutions. Chloë joined Curio from a digital agency specialising in the higher education, not-for-profit and membership sectors, where she provided strategic advice on content, brand, UX, analytics, technology and digital marketing. Prior to this, she worked as a qualitative researcher for an agency specialised in connecting brands with women. Clients value her ability to thoroughly interrogate organisational and user needs to come up with creative, evidence-based solutions to their challenges.
More thinking from Chloë
A service design approach to content creation and management: downloadable template
Use this template board to place content decisions in the context of an over-arching service design, informed by the desired business outcomes that drive content creation and the people, resources and technology available to support.