It’s impossible to deny the importance of a website to connect with your customers. Whether B2B, B2C or a little bit of both, a website is a vital way to communicate what you do, who you do it for and what you stand for.
A website is a crucial touchpoint to allow others to communicate with you. And there are many ways that you can facilitate and encourage these conversations to begin. From websites that showcase your expertise and allow people to explore valuable resources, to highly targeted, transactional websites, Curio can help you map your objectives and perfect your online presence.
Recently, our Digital Director Michael discussed a past project of his, redesigning University College London’s homepage with Will Kruger and Marcos Villasenor. The project involved extensive user testing to iteratively improve the page design and refine content. The result was a beautiful, user-friendly landing homepage that saw some impressive results.
In the first two months after launch the website saw:
A 110% increase in daily page views
87% reduction in bounce rate
49% reduced time spent on page
Second page visits from the homepage increased by 297%
Watch the video above to see how they transformed the homepage.
Whether you need a re-fresh or complete re-build, or the research to decide on the best way forward, discuss your website project with us today.
More of our thinking
Is now the perfect time to reimagine the student experience in higher education? This week the Office for Students published its Blended Learning Review, which is significant for higher education strategy in the UK. University leadership teams in the UK are seeking to respond to the findings and recommendations of this report. Key points that jump … The OfS blended learning report: meeting the challenge
With the rise of online learning, the demand for expert online facilitators has become significant. Curio Academy understands what it takes to be an expert in online facilitation and encourages aspiring and experienced online facilitators to refine their skills to stay current within the innovating education sector.
Use this template board to place content decisions in the context of an over-arching service design, informed by the desired business outcomes that drive content creation and the people, resources and technology available to support.
Learning Experience Lead, Tom Whitford, reminds us why student evaluation survey results shouldn’t be taken at face value. This article highlights key variables which can distort student feedback findings and results, one being supplying sweet treats during the survey! Have a read to find out more.
The post-pandemic economic and humanitarian recovery gives all stakeholders a unique moment to reshape the VET sector and strengthen VET’s potential to ensure Australian businesses of all shapes and sizes have the skills they need to support their growth.
World class educational thinking, trends and more.
After the events of 2020 and 2021, there is newfound respect, admiration and awareness of the work done by educators. Teachers have been the backbone of higher education institutions for many years, but they have found a new relevance in supporting students through the post-pandemic landscape.
Don’t fall for a mismatch in learning and development resources allocated to leadership and corporate functions. Involve all departments in change management at the outset to plan effective learning and development initiatives with a thorough understanding of capability and skills gaps, alongside business priorities.
Educate Futures, the podcast where Curio explores innovations in learning and teaching.
Our Digital Director Michael Frantzis discusses a past project of his, redesigning University College London’s homepage with Independent Design Director, Will Kruger and UX Consultant Marcos Villasenor. The project involved extensive user testing to iteratively improve the page design and refine content. The result was a beautiful, user-friendly landing homepage that saw some impressive results.
In 2020, we interviewed UK students to find out their perspectives on the changes to their educational offerings in response to COVID-19 and discuss what institutions need to do to going forward. From listening to these students and reflecting on their views, we have put together some key takeaways and suggestions universities should take on board as they start to prepare for Semester 2.
CEO, David Bowser’s reflections of what we have learnt over the past 5 years.