< Back to Our work

USQ Upskill Course Hub Implementation

Posted by

Executive Summary 

Curio partnered with the University of Southern Queensland (USQ) to develop USQ UpSkill, a new approach to delivering professional learning. USQ UpSkill is an educational product and service that responds to the need for shorter, engaging bites of learning, blending the rigour of academic learning with authentic, work-based contexts. The UpSkill website is built on Course Hub, Curio’s customisable storefront for education providers. The platform drives registration through an attractive tile view of available courses, with clear delivery dates and seamless journeys to enrolment and payment through integration with the student records system and Stripe payment gateway. The site offers ease of use for content editors and connects to the Canvas LMS to enable automatic registration and course management.

 

Client Background 

USQ is an Australian university with three regional campuses across the state of Queensland. A recognised leader in online and blended education, they are renowned for their supportive environment and student-focused commitment to learning and teaching.

 

Challenges and Objectives 

In 2019, USQ developed a new major programme of online short courses, USQ UpSkill. UpSkill was to be aimed at delivering life-long learning to professionals with existing qualifications or significant work experience. UpSkill would be used to expand USQ’s audience and reach a growing segment of online learners. With significant investment into the strategy, research, and build of the UpSkill courses and brand, USQ was looking for a go-to-market platform that would allow them to control the end-to-end brand experience, whilst being flexible enough to scale with UpSkill over the long term.

 

Solution Provided 

Course Hub has provided USQ UpSkill with its main digital touchpoint for the UpSkill brand, including a market-facing interface where learners can browse, enrol, and pay for short courses. With a strong focus on the end-user experience, USQ has used Course Hub to take UpSkill to market while continuing to build its reputation for strong blended education experiences. Working with the Course Hub team, new custom features were developed to enhance marketing activities critical to UpSkill’s lead generation strategy. Additional enhancements include the introduction of coupons, intakes, and private B2B offerings to support the UpSkill project as it scales.

 

                                                               

 

Results and Impact 

Within the first six months of launch, over 35 short courses went live, with student enrolment from over 40 countries. The project provided USQ Upskill with a single platform to promote and manage registrations for micro-credentials and professional learning courses. If you’re looking to bring your short courses or micro-credentials to market at a faster pace with a more agile solution than your existing undergraduate or postgraduate marketing website, get in touch for a demo.

 



 

 

about the writer

Chloë Threadgold

Senior Consultant & Curio Course Hub Product Manager

Chloë works across a range of digital projects including user research, content and marketing strategy. She has led and worked on an array of projects across marketing and content strategy, user testing and prototyping, qualitative and quantitative research for international charities, the NHS, corporations, membership associations and education institutions. Chloë joined Curio from a digital agency specialising in the higher education, not-for-profit and membership sectors, where she provided strategic advice on content, brand, UX, analytics, technology and digital marketing. Prior to this, she worked as a qualitative researcher for an agency specialised in connecting brands with women. Clients value her ability to thoroughly interrogate organisational and user needs to come up with creative, evidence-based solutions to their challenges.  Learn more about Chloë
Talk to Chloë about:
  • Application development
  • Data, analytics and learning
  • Learning technologies
  • Marketing and sales
  • Online teaching and learning
  • People and capability
  • Service design
  • Strategy
  • User experience design
Contact Chloë on:

P:

LinkedIn

More of our work

A high quality learning experience for education students at Santa Clara University

Santa Clara University’s School of Education was working on a new online version of its Masters Programme in Teaching to be launched in the fall of 2023. This programme is being produced in response to the growing demand for a flexible option for students wishing to study and to receive a teaching credential at the A high quality learning experience for education students at Santa Clara University

A new digital ecosystem for a leading accountancy professional body

We worked collaboratively with a leading accountancy membership body to develop the future state vision of their digital learning ecosystem. Their new vision placed members and their personal learning journeys at its centre. The organisation was in the process of shifting to a new direction in professional development and embracing digital technologies to create unique learner experiences. ​

Kids First Stand Up! program

Kids First is an independent child and family services provider and early education specialist. Their vision is for all children and young people to thrive in resilient, strong and safe families and communities. Stand Up! is a face-to-face, facilitated experience for students over four sessions. The program is so popular it was difficult to further Kids First Stand Up! program

A flexible, market-facing storefront for Phoenix Australia

Phoenix Australia deliver world-leading mental health and trauma training, programs of research and knowledge translation. Demand for Phoenix’s training increased significantly after Australia’s devastating bush fires over the 2020-21 summer season, before increasing again as Covid-19 hit. With all training delivered face to face, Phoenix sought to rapidly move online to meet demand at this critical time across the country.

A fully customised and robust Canvas template for Auckland University of Technology

Curio worked closely with the AUT Learning Transformation LAB (altLab) to design a robust, user-friendly Canvas template to roll out during the LMS migration to improve the user experience. 
Together, we developed a detailed brief of requirements for the template and identified common elements that would be used across faculties and departments. The aim of the template was to provide a consistent look and feel across all courses with sufficient flexibility to cater for the wide range of courses offered by AUT. 

An enhanced content experience for students and staff worldwide

The University of Nottingham is a public university with campuses across the UK, China and Malaysia. The University of Nottingham’s Quality Manual contains the University’s policies and regulations across each of its campuses. With a number of content editors across different schools and departments, the structure and contents of the manual had become unwieldly and An enhanced content experience for students and staff worldwide

Custom Canvas template for University of Sydney’s Arrivals Program

The University of Sydney has seen incredible results from the International Arrivals Program since its launch. A dedicated Arrivals Program team, supported by a multitude of stakeholders across the University, Study NSW, NSW Government, and FCM Travel, have worked tirelessly in a continuously changing environment to ensure that students receive the support they require as Custom Canvas template for University of Sydney’s Arrivals Program

A strategy to grow educational offerings into international markets for APA

APA is Australia’s professional physiotherapists’ peak membership body and delivers a large portfolio of education and CPD to physiotherapists, including online products. APA sought to explore the opportunity to expand its education offerings to international physiotherapists to increase revenue to reinvest in member value in Australia. APA engaged Curio to: Assess APA’s unique strengths and A strategy to grow educational offerings into international markets for APA

Quality and success in Online Learning and Teaching​

In 2016, Curio Faculty helped a Melbourne university launch their own separate online university by providing a flexible online teaching offer that could scale with demand.​ Today, Curio Faculty Services provides the Client with a dedicated, experienced team of 300 adjunct academic and industry specialists engaged on an as- and when-needed basis. Approximately 85% are Quality and success in Online Learning and Teaching​

Uplifting the Canvas environment for the Howard Hughes Institute

The Howard Hughes Medical Institute is a not-for-profit philanthropic research and teaching organisation which aims to develop individuals in the sciences sector to achieve advances in the sciences. Howard Hughes was looking for support to develop their Canvas LMS, to improve the presentation of their brand in the market and ensure that they had the Uplifting the Canvas environment for the Howard Hughes Institute

Expert online tutors for the delivery of Data Science postgraduate programmes

One of the UK’s well-known universities for being a key player in world-leading research activity approached Curio to help them overcome the staff shortages they faced when delivering their master’s programmes in Data Science and AI. Delivering the resource to scale The university saw a rapid increase in student enrolments in both their Data Science Expert online tutors for the delivery of Data Science postgraduate programmes

A high quality learning in experience in Moodle for London School of Economics

The London School of Economics came to us with the problem that the students on their international programmes were not using the virtual learning environment (VLE) as much as they would have liked. Much of the time the learners would be on the portals provided by local teaching institutions who taught the courses. Feedback was A high quality learning in experience in Moodle for London School of Economics

Optimising Online Learning Designing for the University of New England

Until recently, the university experience was primarily centred around face-to-face interactions, with online learning management systems underutilised, functioning mostly as repositories for lecture slides and reading materials. The University of New England has long remained an outlier in this landscape, specialising in distance education for over 70 years. However, accelerated by the COVID-19 pandemic and Optimising Online Learning Designing for the University of New England

Employability micro-credentials for Australian Technology Network

In 2021, Curio successfully designed and delivered a collaboratively career-focused course comprising three micro-credentials to each of the six institutions. “Designing your Future” commenced as a collaboration with Stanford University and Curio successfully designed and developed an online opportunity available to thousands of students.

Re-designing law courses for online learning in collaboration with subject matter experts

As a partner with one of Australasia’s leading universities, we are consistently providing our expert services to create excellent learning experiences for students to gain industry-specific knowledge and practical skills. We collaborated with this institution to combat their problem of insufficient availability of academic and learning design resource to support and translate the common discursive experience of a law course into an asynchronous online course.

Enabling carbon literacy among students at the University of Leeds

Leeds University Business School is committed to embedding and promoting sustainable practices both within the school and in wider society. The school sought to create high-quality online carbon literacy training for its students and the wider community at the University of Leeds. Academics at the university had the expertise and partnered with Curio Group to Enabling carbon literacy among students at the University of Leeds

An enhanced member journey for the Chartered Institute of Public Finance and Accountancy

Situation The Chartered Institute of Public Finance and Accountancy (CIPFA), is a UK-based membership organisation and standard-setting body for accountants who work in the public sector, accounting firms and other professional bodies that manage public funds, with international reach. Alongside standards and policy, CIPFA offers a range of qualifications, training, events and services to its An enhanced member journey for the Chartered Institute of Public Finance and Accountancy

High-quality micro-credentials for a leading technology university

In 2020, we partnered with a leading technology university on a pilot project to develop a series of micro-credentials and provide expertise on the design and development of their micro-credential ecosystem. The credentials enable the delivery of high quality, stackable postgraduate micro-credentialled content online, each representing 30 hours of learning. They focus on various themes High-quality micro-credentials for a leading technology university

An online transformation for RMIT’s MBA programs

RMIT’s College of Business and Law wished to update their offerings in response to whole-of-university changes to blended learning. The College of Business and Law approached Curio with the challenge: “How should we change our MBA to embrace blended learning opportunities?”. 

Creation and delivery of nanoMOOCs hosted in Canvas

The Assessment Research Centre (ARC) is a leading research unit, with a focus on improving assessments, reporting, and credentialing in universities and industry. Through a program of research, commercialisation, teaching and engagement, the Centre aims to solve challenges that face education and training providers. Part of this work involves the creation and delivery of nanoMOOCs, Creation and delivery of nanoMOOCs hosted in Canvas

Boosting Student Employability

Career development learning (CDL) encourages students to develop their career ambitions through reflection and through participation in career-related activities such as work-integrated learning. The literature recognises the benefits of incorporating CDL into university curricula, but institutions often struggle to create materials that academics can adapt and incorporate into existing programmes Edith Cowan University (ECU) partnered Boosting Student Employability

Embedding the personalities of educators and an effective social learning model into an online course

Curio partnered with a Group of 8 university, who were moving their hugely successful foundations course in Cyber Security to the online environment. The academic leads had effectively embedded a social learning model where students co-created and shared a “class textbook”, security tips and case studies that built upon content covered in lectures and readings. They sought a partner who could embed the enigmatic personalities of their academic leads and effective social learning model into the new delivery mode to reach their students across the globe.

A user-friendly CMS for The Institute of Positive Education

The Institute of Positive Education is an initiative by Geelong Grammar School aimed at improving student wellbeing. Curio Digital worked with the Institute to co-design the Positive Education Enhanced Curriculum (PEEC) portal. PEEC is a research-based explicit Positive Education curriculum that has been developmentally sequenced from Early Learning (age four) through to Year 12.